Gró.Works is an architecture practice focusing on crafted, thoughtful and delightful spaces. We designed a new visual identity for the practice that helped facilitate a structural shift in the company by including a new partner. The practice was renamed from Groarke Architects to Gró.Works to account for this change and the new identity helped to mark this evolution.

We developed a simple typographic identity, opting to create a custom typeface that borrows characteristics from both geometric and grotesk forms. We also specified a series of embossings and textures within their printed matter to echo the craft and attention to detail they pride themselves on. Alongside the identity and guidelines, we designed and built a new website showcasing the practice's work in a cohesive, sophisticated manner.