Located in Ballylanders, Co. Limerick, Natural Sleep has been a family-run business for nearly 40 years. They pride themselves on their unwavering commitment to quality and craftsmanship, with all mattresses being meticulously handcrafted in their factory. Their primary focus remains on ensuring customer comfort, wellness, and a restful night's sleep in every product they offer.
We were commissioned to collaborate with Natural Sleep on the creation of a new product line, with a strong emphasis on sustainability and the use of natural materials. To ensure accessibility, we developed three tiers of premium mattresses, each with its own unique characteristics. However, to unify the product suite, we incorporated the same upholstery across all mattresses. To differentiate between the tiers, we employed a distinct colour scheme for each one.
We created a distinctive monogram for Natural Sleep as part of the brand development process that cleverly reflects traditional spring-based mattresses, serving as a visual nod to the brand's foundation.
In our effort to showcase the brand, we carefully organised two tiers of photography that would effectively capture the essence of Natural Sleep. Opting for a contemporary minimalist house nestled amidst nature, we found the perfect backdrop to convey the brand's values and highlight its products.
Building upon these visual assets, we successfully launched an e-commerce website and executed a compelling social media campaign. The website provides a seamless online shopping experience for customers, while the social media campaign has garnered significant attention and engagement. Together, these initiatives have achieved remarkable success in promoting the Natural Sleep brand and driving sales.